Since non-fiction authors want to convey real, strong, and practical information through their books, it makes them perfect for book marketing campaigns. And luckily, both the media – be it print or digital – respond rather well when it comes to marketing non-fiction books on various subjects like spirituality, history, self-help, politics, and businesses. It needs to be kept in mind that the media coverage of non-fiction can prove to be a decisive factor while determining the success or failure of the book.
It is common practice to interview an author before a book release since the audience is interested in knowing the purpose and perception of the author. So, the more author gains exposure on TV, the internet, or social media, the more people will know about the book. Unlike other book marketing campaigns, we pay utmost importance to author marketing because we understand the significance of its true value and how it can be detrimental to the book’s success.
Whether the author considers themselves to be an expert or not, the audience does. And this is the reason why whenever an author announces the release of a non-fiction book, they are called for interviews so they can talk in detail about the book and the subject in discussion. Though a lot of authors take this opportunity to maximize their sales, some don’t fare that well. At Vanilla heart books and author, we help authors develop a narrative and carry it forward in press, interviews, and videos. The only thing we require from the author is to dump their shyness in the bin and participate in the campaign wholeheartedly with us.
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“Been using their book marketing services for over two years now. Never had a single complaint! They are a group of highly talented and motivated individuals who know what they’re doing! Highly, highly recommended!”